Sony x Chris Brown Mural

sony_wall1

For the Sony and Chris Brown Mural, ToTT was brought on to provide a unique take on a classic wheatpaste advertising. ToTT handled the wall-sized ad and executed a wheat paste process that elicited rubber-necking attention. This mural is an example of mixing art and advertising, something we here at ToTT hold fundamental as a branding agency. Products and advertising of products are foundational components of modern society. Tott presents the notion, “Why not better products? And since the products are inherent with brand identity, strategy, and marketing- why not make the labels, logos, and ads more aesthetically pleasing.”



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